Happy Friday, folks!
Onto thing #3 of the 23, what do I consider to be my personal brand? With a pseudonym like 'Bookbandit' - thank you, teenage self - i'm obviously residing on the more casual end of the online-presence spectrum. I like to stay true to the love of books that has carried me through most, if not all, of my life and I think this is still possible in a professional context. (Some of my labels possibly less so, but I do maintain that Firefox is better than IE and George R. R. Martin does still owe me my social life from the last few months).
Having maintained various online accounts before, mentioning absolutely NO details whatsoever, I am used to both positive and negative comments and have found that the best response is often no response: just as in real life, people often make negative comments purely to provoke a reaction and, if denied this reaction, they soon get bored and move onto something (or someone) else. Constructive criticism is quite different, this allows you to have more of a 'conversation' with the commenter who offers their own advice or opinions in contrast to your own. I'm always happy to receive feedback I can do something with!
Happily, a google vanity search reveals a lot of results for a person with a very similar name to my own, an online-presence shield of sorts. However, it does also show one of my final year undergraduate essays on Shakespearean villainy and a link that suggests you can find articles about me from 1609. Rude.